GTM Foundry
Your GTM engine, and the team that runs it.
GTM engineering for pre-seed to Series A B2B SaaS. We install the inbound and outbound engine, recruit the operators to run it, or run it ourselves under your brand, and stay on until it compounds. You see the exact plan before you commit to anything.
- 5x pipeline in 6 months at Open (YC W24)
- $300K+ revenue in 4 months at RapidRev AI
- $220M GMV operated as founders
Trusted by 44+ agencies, funds, and GTM teams
Client results
The results speak for themselves
Real companies, real numbers, from engagements we ran ourselves.
5x pipeline in 6 months
10 SDRs, CRM, inbound + outbound, cold email, LinkedIn, SEO + paid ads. US, UK, EU, and GCC, all tapped.
$200M+ revenue scaled
SDRs, AEs, GTM + CRM systems across KSA, UAE, and Pakistan.
$300K+ revenue in 4 months
Installed the same system across their B2B SaaS clients, including YC companies.
Dealflow system + 7-person team
4 SDRs, 2 AEs, and an ops manager placed and running.
Inbound + outbound from scratch
2 GTM engineers, 2 SDRs, and an AI automation specialist placed into the team.
$3M GCC distribution built
Korean FMCG brands including Lotte and Samyang, distributed across the Gulf.
Outbound + GTM ops installed
Embedded BDR running the motion day to day.
Outbound engine installed
Agency growth infrastructure, end to end.
The problem
Founder-led sales got you here. It won’t get you to Series A.
Most early-stage teams stitch GTM together from freelancers, tools, and guesswork. The gaps between the pieces are where pipeline dies.
You're still the whole sales team
Every demo, follow-up, and campaign runs through you. Pipeline stalls the week you go heads-down on product, and it never restarts on its own.
You hired before the engine existed
An SDR or marketer with no system underneath runs manual experiments until they churn. You pay salaries to learn what a working engine would have told you in weeks.
Agencies run channels, not engines
One shop for ads, another for cold email, a consultant for strategy. Nobody owns the whole motion end to end, so nothing compounds and everything gets blamed on everything else.
What we do
One engine. Every channel that books revenue.
Inbound, outbound, the systems underneath, and the people who run it. Built as one engagement, not four vendors. The fourth pillar is the one nobody else offers: we recruit the team, or we are the team.
Inbound
Demand that compounds while you build product. Paid acquisition, search, and content run as one coordinated motion, tracked to pipeline instead of vanity metrics.
- Paid ads on Meta and Google, creative to conversion
- SEO plus AEO and GEO, so you rank in Google and get cited in AI answers
- Content engine: strategy, production, distribution
- Landing pages, funnels, and conversion tracking
Outbound
Cold email and cold calling that book qualified meetings. Infrastructure, lists, copy, and sequencing built for deliverability from day one.
- Cold email infrastructure: domains, inboxes, warmup, deliverability
- TAM mapping and enriched, verified lead lists
- Cold calling: lists, scripts, and dialer setup
- Signal-triggered sequences instead of spray and pray
Systems
The CRM and automation layer that holds it all together. Every lead tracked, routed, and attributed from first touch to closed-won.
- CRM setup and data model design
- Lead routing, scoring, and enrichment automations
- Signal and intent triggers wired straight into the CRM
- Attribution and pipeline reporting dashboards
- AI workflows wired across the whole engine
People
An engine needs operators. We recruit and train your in-house team, or you run the whole thing through ours. We stay on either way.
- SDRs, marketers, and GTM ops recruited and vetted for you
- Trained on the exact stack we built, ramped in days
- Or fully outsourced: our team runs it under your brand
- Weekly reviews and QA from us, whichever path you pick
Engagement
Two ways to run it
We build the engine either way. Then you choose who operates it, and you can switch paths at any point.
Path one
Build + hire in-house
We design and install the engine, then recruit, vet, and train your own team to run it. We stay on for weekly reviews and QA so it keeps working long after handoff.
- You own the team, the tools, and the playbooks
- Operators hired for your exact stack, ramped in days
- We stay embedded until the motion is stable
Path two
Build + run through us
Same engine, operated by our team under your brand. No hiring, no ramp time. Meetings land on your calendar while you stay heads-down on product.
- Live in weeks, no recruiting cycle
- Senior operators across every channel
- Move it in-house whenever you're ready
The process
Audit to booked meetings in five moves
Audit in week one, engine live by week five, meetings compounding from there. Every step has a deadline and a deliverable.
Tear down your stack in week one
Starting from zero or already running a motion, we go through everything: CRM, domains and deliverability, ad accounts, sequences, content, past campaigns, headcount. You get an honest baseline, not a sales pitch.
- Funnel gap map: where pipeline leaks and why
- Domain, inbox, and deliverability health report
- The exact build plan we would execute, in writing
Install the engine, inbound and outbound
Both motions built in parallel, from scratch or rebuilt from whatever survives the audit. No off-the-shelf templates; every system spec'd to your ICP and ACV.
- Cold email infra: domains, inboxes, warmup, verified lead lists
- Meta + Google campaigns, SEO/AEO foundation, content engine
- CRM, routing, enrichment, and attribution wired end to end
Hire your team, or plug in ours
In-house path: we source, vet, and train operators on the exact stack we just built. Outsourced path: our senior team runs it under your brand from day one. You can switch paths later.
- Vetted operator shortlist inside two weeks
- Onboarding playbooks and ramp support
- Or zero hiring: our team, live immediately
Execute with weekly accountability
The team runs the system with a standing weekly review and real-time Slack access to our strategists. Nothing goes dark between calls, and you see every number we see.
- Weekly pipeline review with real conversion data
- Shared Slack channel, same-day answers
- Full visibility: dashboards you own, not reports we gate
Find the biggest leak, ship the fix
Every two weeks we pull the funnel apart, identify the largest drop-off, and ship one targeted improvement: copy, list, channel mix, or handoff. That cadence is how the engine compounds instead of plateauing.
- Biweekly conversion teardown
- One shipped improvement per sprint, documented
- Compounding meeting volume, quarter over quarter
Want to see what this engine looks like for your pipeline?
Book a free GTM auditThe stack
The core stack, run deep
We are not tool collectors. This is the core stack we install, integrate, and operate every day. When a client already runs something else, we work with it, but this is what we would choose.
Clay
Enrichment + orchestration
Smartlead
Cold email at scale
Instantly
Cold email + warmup
HubSpot
CRM + attribution
Attio
CRM for early stage
Apollo.io
Contact data
LeadMagic
Email + phone waterfall
Octave
AI messaging + positioning
RB2B
Website visitor signals
Signaliz
Buying signals
Unify
Signal-triggered outbound
Salesfinity
Parallel dialing
Nooks
AI dialing + call coaching
Gong
Call recording + revenue intel
n8n
Workflow automation
Notion
Playbooks + client docs
OpenAI
Personalization at scale
Anthropic
Research + qualification
Webflow
Landing pages + SEO
Vercel
Site hosting + deploys
Signals
Outreach that fires when buyers move
Spray-and-pray is dead. We wire intent and trigger data into your CRM so every sequence starts with a reason to reach out.
1st-party
Signals from your own funnel
The warmest intent you can act on. These are people already touching your website, product, emails, and events. Fastest to route, cheapest to capture, and criminally underused.
- Website Visits
- CRM Data
- Outreach Replies
- Product Usage
- Webinar Attendance
- Gated Content
- Meeting Forms
2nd-party
Signals from shared surfaces
Intent that shows up on platforms you share with buyers: ad networks, review sites, partner ecosystems, and LinkedIn. You do not own the surface, but you can watch it.
- Ad Engagements
- Review Sites
- Partner Signals
- LinkedIn Engagement
- Champion Tracking
- Warm Intros
3rd-party
Signals from the open market
External changes that predict buying windows: hiring spikes, funding rounds, tech migrations, and topic-level intent data. Perfect for timing cold outreach before the RFP exists.
- Buyer Intent
- Technographics
- Job Openings
- Funding Rounds
- News + Media
- Social Signals
Account-based marketing
Finite market, big deals? We run ABM as one engine.
For $50K+ ACVs in markets under ~20,000 companies, volume outbound leaves revenue on the table. We install the full account-based motion: a target list covering 90%+ of your TAM, 30+ research points per account, signal tracking, staged campaigns, and reps activated with intent context.
See the seven-component ABM engine- TAM mapping + target account list
- Stakeholder mapping
- Account research at scale
- CRM enrichment engine
- Signal tracking
- Staged engagement campaigns
- Sales activation + measurement
Fit check
We work best with
We would rather tell you no on the first call than burn six months of your budget. Here is the honest filter.
A strong fit
- Pre-seed, seed, or Series A B2B SaaS
- Funded or revenue-backed, ready to invest in pipeline for 6+ months
- A founder still close to sales who will take the meetings we book
- ACV of $5k+ so the outbound math works in your favor
Usually not a fit
- B2C or purely product-led motions with no sales touch
- No one available to work the leads once they land
- Looking for a deck instead of a working engine
- Expecting pipeline without input on your ICP and offer
See the plan before you commit
Book a free GTM audit. We map your funnel and pipeline gaps, show you the exact engine we would build, and you decide who runs it: your team or ours.
30 minutes. No pitch deck. You keep the audit either way.