Signals + intent triggers
Stop guessing when to reach out. Start knowing.
Every account leaves a trail: pages visited, roles hired, tools adopted, funding raised. We wire that trail into your CRM as triggers, so your team reaches out at the exact moment intent peaks, with a message that references why.
01
Capture
Track 19 signal categories across your funnel, shared platforms, and the open market.
02
Score
Blend signals into one account awareness score inside your CRM, not another dashboard.
03
Act
Auto-route hot accounts to sequences and reps with the trigger context attached.
1st-party signals
Signals from your own funnel
The warmest intent you can act on. These are people already touching your website, product, emails, and events. Fastest to route, cheapest to capture, and criminally underused.
Website Visits
Deanonymized companies and people browsing your pricing, integrations, and case-study pages.
The play: Route high-fit visitors to an SDR the same day, referencing the exact pages they viewed.
Warmly
RB2BCRM Data
Closed-lost timing, stale opportunities, and past champions sitting quietly in your CRM.
The play: Auto-reopen closed-lost deals after the renewal window of the competitor they picked.
HubSpot
SalesforceOutreach Replies
Positive, neutral, and referral replies across every sequence and cold-call disposition.
The play: Mine 'not now, ask me in Q3' replies into a timed re-engagement queue that actually fires.
Smartlead
NooksProduct Usage
Activation spikes, seat expansion, and feature limits hit inside your product.
The play: Trigger expansion outreach when a workspace crosses 80% of its plan limit.
Amplitude
MixpanelWebinar Attendance
Registrants, attendees, and drop-off timestamps from your events and workshops.
The play: Send attendees a clip of the exact segment they watched longest, with a relevant CTA.
LinkedIn
LumaGated Content
Downloads of playbooks, templates, and tools that map to a specific pain point.
The play: Follow up with the implementation checklist for the guide they grabbed, not a generic pitch.
Webflow
GammaMeeting Forms
Demo requests, abandoned booking flows, and no-shows from your scheduling stack.
The play: Chase abandoned booking flows within the hour with a one-click reschedule link.
Chili Piper
Calendly2nd-party signals
Signals from shared surfaces
Intent that shows up on platforms you share with buyers: ad networks, review sites, partner ecosystems, and LinkedIn. You do not own the surface, but you can watch it.
Ad Engagements
Account-level engagement with your LinkedIn and programmatic ABM campaigns.
The play: Promote accounts from cold to warm sequences once ad engagement crosses a threshold.
ZenABM
FibblerReview Sites
Buyers comparing you against competitors on category and alternatives pages.
The play: Trigger a competitive battlecard sequence when a target account hits your G2 comparison page.
G2
CapterraPartner Signals
Overlapping prospects and customers surfaced through your partner ecosystem.
The play: Ask the partner AE for a warm intro when a shared prospect enters their expansion motion.
Crossbeam
PartnerStackLinkedIn Engagement
Likes, comments, and follows on your posts and your competitors' posts.
The play: Feed competitor-post commenters into a comparison-angle sequence within 48 hours.
Trigify
ClayChampion Tracking
Past users and buyers of your product changing jobs into new target accounts.
The play: Greet a past champion in week two of their new role, before they rebuild their stack.
UserGemsWarm Intros
Relationship paths from your team, investors, and customers into target accounts.
The play: Rank open opportunities by intro strength and request the three warmest paths weekly.
Commsor
The Swarm3rd-party signals
Signals from the open market
External changes that predict buying windows: hiring spikes, funding rounds, tech migrations, and topic-level intent data. Perfect for timing cold outreach before the RFP exists.
Buyer Intent
Topic-level research surges showing accounts actively studying your category.
The play: Prioritize the weekly surge list for SDR coverage before competitors see the same data.
Bombora
6senseTechnographics
Tools added or dropped across an account's website and job-post stack.
The play: Trigger a migration pitch when a target adds a complementary tool or drops a competitor.
BuiltWith
SumbleJob Openings
Hiring for roles that predict your problem space, like the first RevOps or SDR manager.
The play: Reach the hiring manager with a 'while you hire, here is the interim system' angle.
TheirStack
PredictLeadsFunding Rounds
Fresh capital, new board members, and M&A events that unlock budgets.
The play: Sequence newly funded accounts on day 3, after the congratulations flood dies down.
Crunchbase
PitchBookNews + Media
Leadership changes, product launches, expansions, and layoffs in the press.
The play: Open with the specific announcement and the problem it creates, not 'saw the news'.
Google NewsSocial Signals
Decision-makers posting about the pain you solve, in their own words.
The play: Reply with substance in the thread first, then reference the post in a DM the next day.
PhantomBusterReady to build your revenue engine?
We build the systems, staff the operators, and steer the strategy.